Hej på er!

I’m a Creative Director/Art Director from Sweden trying to make ads that don’t look like ads since 2010.

My guiding principle is equally simple: make work good enough people talk about it, and for me, that often starts with not making it feel like an ad in the first place.

For 15 years, I’ve teamed up with incredibly talented folks across three continents. That great collaboration has consistently led me to pick up awards for every agency I’ve worked for, and I’m really excited to have been able to keep that streak going.

In both 2021 and 2019 I even picked up Lions for two different agencies in two different parts of the world. Other things collecting dust on the shelf include D&AD, One Show, LIA, Clio Awards, Eurobest and a couple of Grand Prix. All in all, somewhere around 202 trophies (give or take… not that anyone’s counting). My work has also appeared in Contagious, Directory, AdAge, Adweek, Muse, Mashable, The Inspiration, and a handful of other places.

Advertising isn’t my only passion, but since this is a portfolio, I figured I’d stick to the ad stuff. If you’re curious about what I do outside of work, feel free to check out my Instagram