Hej på er!

I’m a Creative Director/Art Director from Sweden trying to make ads that don’t look like ads since 2010.

As a creative I’ve set myself a simple yet surprisingly difficult goal – Make work good enough that people talk about it.

I’ve won awards for every agency I worked at. Last year at Cannes (2021), I managed to win Lions for two different agencies, in two different countries, for the second time in my career. Other awards on the shelf includes D&AD, One Show, LIA, Clio Awards etc. including two Grand Prix. All in total around 201 (but who’s counting right?) I’ve also been featured in Contagious, Directory, AdAge, Adweek, Creativity, Mashable, The Inspiration etc on numerous occasions.

Other interests includes tennis, travel and even though my mom told me not to write it: French red wine.

Drop me a line!


Forsman & Bodenfors
2021 – Present

MullenLowe U.S.
2019 – 2021

Ogilvy Melbourne
2018 – 2019

Ogilvy Germany
2015 – 2018

Milk Gothenburg
2010 – 2015

Berghs School of Communication
Class of 2010